RECmikitalashytski.com

● Marketing hub

After the site works: visibility, SEO, ads

Full kitchen for launching a business site — not just code. Honest order: GSC first, TikTok optional, ads last.

Back to beginner path →Read guide tapesCompare stacks

● PRIORITY

What matters first

TikTok optional. GSC mandatory for Google.

  • 1. Working site + contact form
  • 2. Google Search Console (mandatory)
  • 3. Analytics (Plausible or GA4)
  • 4. Google Business Profile (if local)
  • 5. TikTok / Instagram (optional visibility)
  • 6. Google Ads (only with budget cap)
  • 7. Yandex (if RU/UA/BY audience)

● MKT

Marketing pipelines

Each module has steps, done-when checks and links to guides.

MKT-01

Social & local visibility

TikTok, Instagram, Google Business Profile — when you need them and when ads make sense.

TikTok is optional. Google Business Profile is mandatory for local services.

Each pipeline includes stack, risks, phases and downloadable skill pack →

MKT-02

SEO & analytics setup

Google Search Console, GA4 or Plausible, sitemap, indexing — mandatory layer after deploy.

GSC is mandatory for Google. Analytics is strongly recommended. Fancy SEO tools can wait.

Each pipeline includes stack, risks, phases and downloadable skill pack →

MKT-03

Google Ads starter

When paid search makes sense, minimum setup, daily budget caps — don't burn money on day one.

Ads before GSC + working form = wasted budget. Start local search, not Display.

Each pipeline includes stack, risks, phases and downloadable skill pack →

MKT-04

Yandex for RU/UA/BY market

Yandex Webmaster, Metrica, Direct — when your audience searches in Yandex, not only Google.

Skip Yandex if 100% Poland/EU Google traffic. Mandatory if RU/UA/BY clients are core revenue.

Each pipeline includes stack, risks, phases and downloadable skill pack →

MKT-05

Pick a framework in 2026

Astro vs Next.js vs Remix vs SvelteKit — decision guide for non-developers and vibe coders.

Default simple site 2026: Astro + Cloudflare. Next.js 15+ for apps. Don't let AI pick randomly.

Each pipeline includes stack, risks, phases and downloadable skill pack →

MKT-06

Launch checklist 2026

Mobile-first, forms, HTTPS, one H1, env vars, backups — and don't let AI rewrite everything.

This is the boring list that saves you when something breaks at 11pm.

Each pipeline includes stack, risks, phases and downloadable skill pack →