TikTok is optional. Google Business Profile is mandatory for local services.
Best for
- Plumber, salon, cafe with local clients
- You can film 30-second clips
- You want phone calls from maps
Avoid if
- B2B only with no visual work
- You hate being on camera and won't hire someone
● TOOLS
Related stack
● Build phases
Social & local visibility
Google Business Profile first
Go to business.google.com → create profile → add real address, hours, phone, 5+ photos. Verify by postcard or phone.
Done when: Profile shows on Google Maps with your phone clickable
TikTok Business (optional)
tiktok.com/business → switch to Business account → link website → post 3 clips: who you are, one job done, one tip. 15–30 sec, vertical.
Done when: Bio has website link and at least 1 video with real work (not stock)
Instagram basics
Business account → same photos as site → Stories weekly → link in bio to contact form. Reuse TikTok clips as Reels.
Done when: Profile matches your brand; DMs or form get at least 1 inquiry/month
When to turn on ads
Ads only after: site works, form sends email, GSC connected. Start with Google Ads local or Meta — budget cap 300–500/month, one offer.
Done when: You wrote one sentence: who sees ad, what they click, what happens next
● GUIDES
Related guides
Risks
- Posting before site is live
- Fake stock photos on GBP
- Boosting posts with no tracking