Skip Yandex if 100% Poland/EU Google traffic. Mandatory if RU/UA/BY clients are core revenue.
Best for
- Services in Russia, Belarus, eastern Ukraine
- Russian-language site
- Allegro + CIS export
Avoid if
- Only UK/DE/PL Google market
- No Russian-language publishing plan
● TOOLS
Related stack
Yandex WebmasterYandex MetricaYandex Direct
● Build phases
Yandex for RU/UA/BY market
01
Yandex Webmaster
webmaster.yandex.ru → Add site → verify (meta tag or DNS) → submit sitemap → check indexing tab weekly.
Done when: Site status OK; main pages in index or awaiting
02
Yandex Metrica
metrica.yandex.ru → counter → paste code in site → enable Webvisor only if you accept recording (GDPR note).
Done when: Dashboard shows visits; goals set for form submit
03
Yandex Direct (optional)
direct.yandex.ru → search ads → same rules as Google: cap budget, exact keywords, landing = ad text.
Done when: Campaign live with weekly budget limit or consciously skipped with written reason
● GUIDES
Related guides
Risks
- Ignoring Google while doing only Yandex
- Metrica without goals
- Direct with broken Cyrillic landing