Google Ads is a faucet, not a magic wand. Turn it on only when the site converts and you can answer the phone.
What you will have
- Prerequisites checklist done
- Campaign with daily budget cap
- Conversion tracking on form
- Cost-per-lead number after 2 weeks
● Steps
Google Ads without burning money
01
Prerequisites
Live site, working form, GSC, one clear offer. See /pipeline/marketing/google-ads-basics.
02
Start small
ads.google.com → Leads campaign → city radius → 3–5 exact keywords → daily cap 10–15.
03
Match landing to ad
Ad promises exactly what the landing page headline says. No generic AI hero.
04
Measure leads
Count form submits and calls weekly. Pause keywords with zero leads after 50 clicks.
Common failure points
- Broad match on day 1
- No daily budget cap
- Ads before GSC
Ads burning cash?
Send campaign screenshot + site URL. I audit keywords, landing and tracking.
- Keyword audit
- Landing match
- Conversion fix
● Related guides